Inside the Overstimulated, Underregulated Caffeine Industry
- 01.17.13
- 6:30 AM
- Categories: Miscellaneous
Caffeine has gone crazy. It now comes in so many forms that it’s hard to keep up: soft drinks, obviously, but also energy drinks, energy shots, chewing gum, sports gels, and nasal sprays. In all of them, the marquee ingredient is a white powder, delivered to our bloodstreams by a sophisticated global supply chain that few of us know anything about.
The scale of this industry is as eye-opening as a NoDoz. Americans plow through more than 15 million pounds of powdered caffeine annually—enough to fill a freight train 2 miles long, all 270 cars loaded to the brim.
This turbocharging might be taking a toll on our health. US emergency room visits related to energy drinks spiked from 1,100 in 2005 to 13,000 in 2009, and in November the FDA announced it was investigating 5-Hour Energy after 13 deaths were associated with the popular product. Through it all, sales continue to jitter upward. We have become creatures that turn caffeine into motion, and the corner store is our filling station.
Here’s a graphical look at the drug that keeps America moving.
Synthetic Caffeine
These days, the majority of caffeine is made in chemical factories—and most of that happens in China. According to Panjiva, which tracks global trade, just three Chinese firms manufacture nearly half of the caffeine consumed in the US. Different factories make caffeine in slightly different ways, but here’s how German firm BASF does it.1) The essential building block of caffeine is urea, a nitrogen-rich compound produced from ammonia. (Walk by a synthetic-caffeine factory and you’ll often catch that distinctive cat-pee smell.)
Natural Caffeine
America’s largest natural caffeine producer is Maximus Coffee Group, which extracts it from more than 100 million pounds of beans per year. Here’s how.1) Beans are blown to the top of a 16- story tower.
Runners too seem to benefit from caffeine, with an increase in “time to exhaustion” (how long you can run without stopping). In general, optimal benefits for athletes tend to involve dosing of 3 to 6 mg per kilogram of body mass. To reach 6 mg/kg, a 175-pound athlete would need 480 mg of caffeine, or six cans of Red Bull.
A 1912 study of caffeine’s effects reported that the drug increased the speed of a 38-year-old “lady typewriter.” More recent research, however, has shown that it can actually impair fine motor performance—especially in infrequent users, who get the jitters.
A 2010 study found that caffeine increased upper-body strength in female gym-goers. It also seems to provide a small endurance boost: In a study of competitive rowers, average times in a 2,000-meter race dropped by more than 1 percent.
Caffeine is addictive; also, since it’s a diuretic, it can cause dehydration. But worst of all, in rare cases an overdose of caffeine can kill you, typically by stopping your heart. The FDA hasn’t released much data about the 13 deaths it’s investigating, but in at least three cases the official cause of death was heart attack. Usually it takes a lot of caffeine to get there. In April 2010, a Briton named Michael Bedford ate two spoonfuls of pure caffeine powder and washed it down with an energy drink. He quickly vomited, collapsed, and died. But Bedford likely consumed more than 5 grams of caffeine—the equivalent of 24 shots of 5-Hour Energy. That’s more than even the biggest buzz-chaser would ever want to swallow.
A study of Navy SEAL trainees found that 200 to 300 mg of caffeine (four to six cans of Mountain Dew) yielded a measurable improvement in vigilance and visual reaction times.
Caffeine acts by blocking the neurotransmitter adenosine, which tells us when we’re tired. It binds to the receptors that adenosine normally occupies—in essence, hogging the bar stool so adenosine is unable to sit down. Besides imparting a feeling of energy and alertness, caffeine can also enhance memory.
Click the arrows to move through the infographic. Hover over a hotspot to learn more. Illustrations: Carl DeTorres
Murray Carpenter (murraycarpenter.com) is writing a book about caffeine, All Jacked Up, to be published next year by Hudson Street Press.


















