Contributor

Grant McCracken

Email: donotcontact8@gmail.com

Grant McCracken

Grant McCracken is a cultural anthropologist. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge, a research affiliate at MIT, and a social marketing advisory board member for IBM. McCracken's latest book Culturematic was published by the Harvard Business Review Press in May 2012; his other works include Culture and Consumption, Plenitude, Big Hair, The Long Interview, Flock and Flow, Transformations, and Chief Culture Officer. McCracken earned his PhD from the University of Chicago, and also named the Diderot effect.

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